From Strategy to Hockey-Stick Growth
“... To pursue a growth initiative, Taka knew exactly how to frame the ask - connecting it to business outcomes in language that resonated with our board and CFO.”
Over the course of sixteen months, I worked alongside Taka as Growth Lead at the Arbitrum Foundation while he served as Head of Marketing. My work scope spanned user acquisition, partnership-driven growth, and go-to-market execution across a fast-moving web3 environment — the kind of scope where priorities shift weekly and the margin for wasted effort is zero.
What set Taka apart was the clarity he brought at every stage. Strategically, he has a rare ability to cut through noise and orient a growth function around what actually moves the needle. He never let us chase vanity metrics or shiny channels without a clear thesis for why they belonged in the plan.
That same clarity showed up in how he handled resource conversations with senior leadership. When I needed a budget or headcount to pursue a growth initiative, Taka knew exactly how to frame the ask - connecting it to business outcomes in language that resonated with our board and CFO. Getting investment unlocked for growth is often the hardest part of the job, and he made it feel almost effortless.
He was equally rigorous on measurement. Every campaign we ran had a clear attribution model and ROI framework before it launched, which meant we could report results with confidence and iterate fast rather than guessing at what worked.
If you're building in web3 - or anywhere in tech - and you're not yet at the stage where a full-time CMO makes sense, Taka's service is exactly what you need. The strategic horsepower, the stakeholder credibility, the operational discipline - it's all there. He knows how to build the foundations that make sustained, hockey-stick growth possible.
Marcin Pawel, Growth Lead
